Ubongo
Ubongo
Ubongo, a social enterprise, is on a mission to provide edutainment to millions of African families. They offer fun, localised, and multi-platform educational content to help children aged 3-14 learn using ubiquitous and locally accessible technologies. This approach allows them to use various media outlets to access as many people as possible.
Ubongo employs available technologies such as radios, televisions, and mobile phones to provide enjoyable and context-specific educational material that is tailored to local languages, as opposed to conventional modes of education.
In a context of public school systems increasingly unable to meet the demand for education, and few informal learning resources for children, Ubongo provides a low-cost educational resource for children and their caregivers with extensive reach. New products and services are tested with their audiences to craft content that is relatable and meets their needs. Ubongo's shows are available in 12 languages across 23 African countries, attracting 32 million viewers a month across Africa at a cost of just $0.13 per family per year. The enterprise is also expanding into other platforms as they emerge, and they aim to reach 60 million families by 2025.
Ubongo provides educational information for kids at a location suitable for them, reducing the need for transportation, buildings and other equipment. The content includes environmental issues.
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